Maximize your discernibility on the Internet through Effective Search Engine Marketing. Online presence has become utmost for every business, heedless of its size. Creating a website is just half the work done. Enhancing your visibility in the dominant search engines like Google, Yahoo! and Bing along with enhancing the reach to target audience; is equally influential. This is only possible through effective search engine marketing. SEM aka Search Engine Marketing is a process of luring high quality traffic clubbed with visibility in Search Engines through paid and unpaid methods. It is a segment of Internet marketing, which is done by engaging various marketing techniques like SEO, SMO, content promotion and PPC.